LifeTrace B.V. ("LifeTrace," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website (lifetrace.net), use our platform, or interact with us in any other way.
We are headquartered in the Netherlands and operate in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the Dutch Implementation Act (Uitvoeringswet AVG, "UAVG"), and other applicable data protection laws.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
The data controller responsible for your personal data is:
LifeTrace B.V.
The Netherlands
Email: privacy@lifetrace.net
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at the email address above.
We may collect and process the following categories of personal data:
- Contact information: Full name, email address, phone number, company name, and job title — collected when you fill out our contact form, request a demo, subscribe to our newsletter, or communicate with us directly.
- Account information: Email address, name, and login credentials — collected when you create an account on our platform.
- Communication data: The content of messages, emails, or other communications you send to us.
- Payment information: Billing address, company details, and VAT number — collected when you purchase our services. Payment card details are processed by our third-party payment processor and are not stored on our systems.
- Usage data: Pages visited, features used, time spent on pages, click patterns, and navigation paths on our website and platform.
- Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
- Cookie data: Information collected through cookies and similar tracking technologies (see Section 9 below).
- Log data: Server logs including access times, referring URLs, and error logs.
- Analytics providers: Aggregated and anonymized usage data from analytics services.
- Business partners: Contact information shared by partners in the context of referrals or joint marketing activities, with appropriate consent.
We process your personal data for the following purposes and legal bases:
- Delivering, maintaining, and improving our platform and services.
- Processing your demo requests and inquiries.
- Managing your account and providing customer support.
- Legal basis: Performance of a contract or steps taken at your request prior to entering into a contract (Article 6(1)(b) GDPR).
- Responding to your inquiries and support requests.
- Sending service-related notifications, updates, and administrative messages.
- Legal basis: Performance of a contract (Article 6(1)(b) GDPR) or legitimate interest (Article 6(1)(f) GDPR).
- Sending newsletters, product updates, event invitations, and promotional content — only with your explicit consent.
- You can withdraw consent at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
- Legal basis: Consent (Article 6(1)(a) GDPR).
- Understanding how visitors use our website to improve content, functionality, and user experience.
- Conducting aggregate statistical analysis.
- Legal basis: Legitimate interest (Article 6(1)(f) GDPR).
- Detecting, preventing, and responding to security incidents, fraud, and abuse.
- Monitoring and protecting the integrity of our systems and services.
- Legal basis: Legitimate interest (Article 6(1)(f) GDPR) and legal obligation (Article 6(1)(c) GDPR).
- Meeting our obligations under applicable laws, regulations, and legal processes.
- Responding to lawful requests from public authorities.
- Legal basis: Legal obligation (Article 6(1)(c) GDPR).
We do not sell your personal data. We may share your personal data with the following categories of recipients, only to the extent necessary for the purposes described in this Privacy Policy:
- Service providers: Third-party companies that help us operate our business, including cloud hosting providers, email delivery services, analytics tools, payment processors, and customer support platforms. These providers are contractually bound to process your data only on our instructions and in compliance with applicable data protection laws.
- Professional advisors: Legal, accounting, and other professional advisors where necessary for the operation of our business.
- Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your data.
- Legal requirements: When required by law, regulation, legal process, or enforceable governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer personal data outside the EEA, we ensure that appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission.
- Adequacy decisions by the European Commission for countries providing an adequate level of data protection.
- Other appropriate safeguards as required by applicable law.
You may request a copy of the safeguards we have in place by contacting us at privacy@lifetrace.net.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:
- Contact and account data: Retained for the duration of our business relationship and for up to 3 years after your last interaction with us, unless a longer retention period is required by law.
- Marketing data: Retained until you withdraw your consent or unsubscribe.
- Usage and analytics data: Retained in aggregated or anonymized form for up to 2 years.
- Payment and billing data: Retained for up to 7 years to comply with tax and accounting obligations.
- Communication data: Retained for up to 2 years after the last communication.
When personal data is no longer needed, we securely delete or anonymize it.
Under the GDPR, you have the following rights regarding your personal data:
- Right of access: You have the right to request a copy of the personal data we hold about you.
- Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
- Right to erasure: You have the right to request that we delete your personal data, subject to certain legal exceptions.
- Right to restriction: You have the right to request that we restrict the processing of your personal data in certain circumstances.
- Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that we transfer it to another controller.
- Right to object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
- Right to lodge a complaint: You have the right to file a complaint with a supervisory authority. In the Netherlands, this is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) — www.autoriteitpersoonsgegevens.nl.
To exercise any of these rights, please contact us at privacy@lifetrace.net. We will respond to your request within 30 days.
Our website uses cookies and similar technologies to enhance your experience, analyze usage, and support our marketing efforts.
- Strictly necessary cookies: Required for the website to function properly. These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our website by collecting anonymous usage data.
- Functional cookies: Remember your preferences and settings to improve your experience.
- Marketing cookies: Used to deliver relevant advertisements and measure the effectiveness of marketing campaigns.
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time through our cookie settings page or by adjusting your browser settings.
For more details, please refer to our Cookie Policy.
We take the security of your personal data seriously. We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest.
- Access controls and authentication mechanisms.
- Regular security assessments and monitoring.
- Employee training on data protection and security practices.
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such data promptly. If you believe we have collected data from a child, please contact us at privacy@lifetrace.net.
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to read the privacy policies of any third-party websites you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our website and updating the "Last updated" date at the top. We encourage you to review this Privacy Policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
LifeTrace B.V.
Email: privacy@lifetrace.net
Website: lifetrace.net
*This Privacy Policy is provided for informational purposes. LifeTrace recommends consulting with a qualified legal professional to ensure full compliance with applicable data protection laws and regulations specific to your jurisdiction and business operations.*
We're building the future of AI-driven security — and we'd love to hear what challenges you're facing. No sales pitch, just a conversation.
Keizersgracht 123, Amsterdam, Netherlands
